Google now favors sites with quality content and based on the quality of sites linking to them. So, the conventional link building strategies may not only ineffective at Post-Google Penguin period, but may even have bad impact on your site’s rankings. Here are eight tips for building links shared by Paddy Moogan, SEO consultant at distilled.net.
1. Analyze your Competitor’s Backlinks
Get your competitor’s backlinks and identify links from which your site could derive juice. Go to opensiteexplorer.org and put therein your competitor’s URL. Extract the site’s backlinks and download them in an excel file. Put the file into a Google custom search engine and search for guest post, competition, or sponsored links. In this way, you can find sites where your competitors have links. Through those links you may get idea about and plan for a link building strategy.
2. Build Relationships with Local Bloggers
Find local bloggers through Meetup.com. Use “blogger” as your search word and shift the results by area and niche. Get in touch with your prospects and plan for a group meet up. Or you may find group of bloggers within your niche. Look for their forthcoming events. Contact them, introduce your self, and inform them that you are interested to joining their event. Attend the event and build rapport and camaraderie with them. Meeting your prospects personally is a much better way of building beneficial relationships than commenting on blog posts or expressing your views on an online forum.
3. Create Good Infographics
You can create pretty cool infographics on infogr.am. You can design your very own infographics without any worries on technical aspects of graphic design. Upload your data, and then make headlines and create graphs of those all by yourself.
4. Another Way of Finding Guest Posts of your Competitors
Find your competitors’ guest posts through simple Google search. Guest post authors usually have a byline and a brief bio on their posts. Using the position currently holds by the authors and their respective company as keyphrases search in Google, you will likely find your competitors’ guest posts. After, finding the sites on which they have guest posts, you may then build relationships with the owners of those sites for possible guest postings or link exchange.
5. Create Profile Pages for your Clients
Create profile pages for the directors, executives, or spoke persons of your client firms. These people likely have the chance of getting quoted by print or online media during interviews or when they got featured due to their accomplishments. They may less likely want to link to your homepage, but they possibly want to link to their profile pages on your site. Set up Google alerts for their names for you to know when they are quoted or featured online. If they got quoted or featured, contact the site administrators. Thank them for quoting or featuring your clients and ask them to link their articles to your clients’ profile pages on your site.
6. Guest Blog Post Search Engine
Find good sites for possible guest posting. You may use the guest posting search engine on paddymoogan.com. Using your target keywords on this online tool, you will be presented with sites that accept guest post in search results. Moogan claims that the site has 1,500 domains in the search engine. So, you can use the tool not only for finding sites good for guest posting, but also prospects for other link building strategies.
7. Sending Gifts to Build Relationships
Having identified bloggers who you would like to build relationships with, send them some gifts. You can search for their wish lists on Amazon’s facility through their e-mail address. If they have one, send them their wish gift saying that your company is very much thankful for their excellent blog posts. Having received your gift and appreciated your intention, they will likely contact you to say thank you. From thereon, you can now build solid relationships with your prospects.
8. Monitor Who has Tweeted your Content
It’s important to keep track of those who tweeted your content. People who tweet your content are the ones who promote it in natural way. This is what Google wants. Users subscribe to or mention your content because they are interested in it. So, when people share your content, Google will likely reward your site due to its quality content. Thus, you should know these people so as to thank them. Saying thank you is the least thing that you can do. You can monitor them using services like Back Tweets and Topsy.